MantraCare - Business Development Manager

Business Development Manager

Job Description:

New Business Development:

- Identify and create opportunities in premium private schools, IB/CBSE/ISCE institutions, top boarding schools, and tier-1 universities.

- Proactively build and manage a target list of high-potential accounts with multi-year revenue potential.

- Build and maintain a high-quality pipeline through strategic networking, referrals, events, and direct outreach.

- Develop deep account intelligence to map decision-making hierarchies and budget cycles.

- Lead first contact through networking, industry events, referrals, and strategic cold outreach.

- Close working with inside sales and on-ground territory mapping to identify new opportunities and ensure 100% market mapping & coverage

Sales Execution:

- Initiate the new client acquisition process: market mapping, lead generation, sales funnel building (prospect / research / WITY road-mapping), need analysis, and then collaborating with the regional sales teams for proposal development till deal closure.

- Manage long, complex sales cycles with multiple high-level stakeholders.

- Maintain detailed opportunity tracking in CRM to ensure accuracy in forecasting.

Consultative Selling & Solution Crafting:

- Engage clients with insight-led conversations about how food services can strengthen admissions, parent satisfaction, and brand equity.

- Work closely with culinary, nutrition, and design teams to create premium, bespoke proposals - from gourmet menus to world-class dining spaces.

- Integrate health, wellness, sustainability, and cultural sensitivity into pitches for greater impact with discerning clients.

Premium Brand Positioning:

- Position the company as a strategic partner, not a vendor - emphasising contribution to student well-being and campus brand image.

- Use storytelling, case studies, and visual mock-ups to help clients visualise elevated dining experiences on their campus.

- Leverage our brand credentials to gain access to exclusive institutional networks.

Market & Relationship Building:

- Actively participate in education conferences, parent forums, alumni events, and hospitality expos to network with decision-makers.

- Build partnerships with architects, education consultants, and facility designers to gain early visibility on new campus developments.

Key Performance Indicators (KPIs):

- Sales Pipeline volume

- Conversion rates

- Buyer's Grid quality for pipeline before it goes into proposal development

- Number of new premium institutional accounts acquired annually