Key Responsibilities
- Lead and execute comprehensive B2B marketing strategy for Terminal / Kiosk / Self-Service solutions.
- Own and drive Go-To-Market (GTM) strategies for new product launches and market expansions.
- Develop strong brand positioning in domestic and international markets.
- Drive measurable lead generation, demand creation, and revenue growth.
- Build and manage high-impact product marketing campaigns across digital, events, partnerships, and enterprise channels.
- Collaborate closely with Sales, Product, and Engineering teams to align marketing efforts with revenue goals.
- Conduct market research, competitive analysis, and industry mapping.
- Develop executive-level presentations, case studies, whitepapers, and strategic marketing collateral.
- Manage marketing budgets, ROI tracking, and performance metrics.
- Mentor and lead marketing teams to achieve business targets.
Key Performance Indicators (KPIs)
- Contribution to revenue growth and qualified sales pipeline.
- Lead conversion ratio and Marketing Qualified Leads (MQLs).
- GTM success rate for new product launches.
- Campaign ROI and customer acquisition cost (CAC).
- Brand visibility and market share growth.
- Customer engagement metrics and partner acquisition.
- Achievement of quarterly and annual marketing targets.
Key Attributes & Technical Expertise
- Strong background in Hardware, Software, or Integrated Tech Solutions.
- Experience in Terminal, Kiosk, POS, Self-Service, IoT, or Enterprise Technology Solutions preferred.
- Proven track record of measurable marketing achievements.
- Strong understanding of enterprise sales cycles and solution-based selling.
- Expertise in Product Marketing, GTM Strategy, Digital Marketing, and Brand Management.
- Data-driven mindset with strong analytical and reporting skills.
- Leadership experience managing cross-functional teams.
- Excellent communication, presentation, and stakeholder management skills.
- Exposure to domestic and international markets is an advantage.
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