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Job Description: Designation: Brand Manager / Sr. Brand Manager - (Preganews) Department: Product Management Team Reporting To: Asst. General Manager - Marketing Job Location: Delhi, Corporate Office Qualification: - Bachelor's/Master's degree in Marketing, Business Administration, or a related field. - Proven experience of 5+ years in marketing, preferably in FMCG, OTC, CHC industry. - Strong knowledge of digital marketing tools, strategies, and platforms. - Willingness to travel extensively for fieldwork and market visits. - Excellent communication, leadership, and analytical skills. - Ability to manage budgets and multiple projects simultaneously. Years of Experience: 5+ Years into Brand Marketing Mandate Pointers / Tools / Skill Set Needed: - Expertise in market research and consumer behavior analysis. - Experience in managing brand campaigns and working with celebrity endorsements (if applicable). - Experience in handling/churning RMS market data coming from Nielson & IQVIA, to make region focused brand strategies. - Proficiency in marketing analytics tools like Google Analytics, CRM software, etc. Key Metrics: - Brand awareness and equity growth. - Campaign ROI and customer acquisition cost. - On-ground execution and feedback implementation. - Increase in sales and market share. Key Responsibilities: 1. Strategic Planning: - Develop and execute marketing strategies to achieve business objectives. - Plan annual and quarterly marketing budgets and ensure optimal utilization. 2. Brand Management: - Drive brand visibility and positioning across target markets. - Oversee the creation of marketing materials, including advertisements, product packaging, and digital assets. 3. Field Work: - Conduct regular market visits to gather insights on customer preferences, competitor activities, and product performance. - Interact with distributors, retailers, and sales teams to ensure effective execution of marketing strategies. - Identify new business opportunities and market gaps through on-ground observations and interactions. 4. Campaign Development and Execution: - Design and execute multi-channel marketing campaigns, including digital, print, and social media. - Collaborate with creative and media agencies to produce impactful campaigns. 5. Market Analysis: - Conduct market research to identify trends, consumer preferences, and competitor strategies. - Provide insights for new product development and go-to-market strategies. 6. Team and Stakeholder Management: - Lead and mentor the marketing team to ensure high performance. - Coordinate with sales, product development, and other departments to align marketing strategies. - Work with external stakeholders, including vendors and partners, to execute marketing plans effectively. 7. Digital Marketing: - Oversee digital marketing efforts, including SEO, PPC, content marketing, and email campaigns. - Analyze campaign performance using analytics tools and optimize for better ROI. 8. Compliance and Reporting: - Ensure all marketing activities comply with relevant regulations and ethical standards. - Prepare and present reports on marketing performance and ROI to senior management. Remarks / Comments Position Overview: Sr. Brand Manager/ Brand Manager will be responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, consumer engagement, and business growth. This role involves working closely with cross-functional teams, analyzing market trends, overseeing fieldwork, and ensuring effective execution of campaigns.

Delhi NCR

Mankind Pharma - Senior Brand Manager/Brand Manager - Preganews Product 

Job Description for Mankind Pharma - Senior Brand Manager/Brand Manager - Preganews Product  in Mankind Pharma Ltd. in  Delhi NCR for (5-12) years of experience. Apply Now!

Mankind Pharma - Senior Brand Manager/Brand Manager - Preganews Product  | iimjobs.com