Manipal FinTech - Digital Marketing Specialist

Roles & responsibilities:

Social Media Management:

- Plan, create, and schedule engaging content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.

- Monitor and respond to audience interactions, ensuring brand consistency.

- Track social media trends and optimize strategies for better engagement.

- Optimize social & business listings (GMB, JD etc)

SEO & Website Optimization:

- Conduct keyword research and implement best SEO practices to improve search rankings.

- Optimize website content, meta tags, and technical SEO elements.

- Monitor website analytics and generate reports for performance improvement.

Content Marketing:

- Content syndication, off page blogs publications, Quora and Pinterest Collaborate with designers and content creators to enhance visual and written storytelling.

- Manage content calendars and ensure timely execution of marketing plans.

Performance Tracking & Reporting:

- Analyze campaign performance metrics and provide insights for optimization.

- Stay updated with digital marketing trends.

- Collaborate with internal teams to align digital strategies with business goals.

- Experience & expertise

- Strong knowledge of Social Media & SEO (on-page, off-page)

- Hands-on experience with social media & analytics tools.

- Proficiency in content writing and marketing strategies.

- Ability to run and optimize paid social media campaigns is a plus.

- Master's or Bachelors degree in any related field.

- 3+ years of experience in SEO, Social Media, and Content Marketing