Trade Marketing Manager Experience :10 yrs + Company is one of the largest FMCG manufacturers in Zambia and Sub-Saharan Africa. Responsibilities : - Plan and execute direct marketing approaches including targeting, customization of Brand messaging and measurability, customer profiling and segmentation. - Collaborate with Key stakeholders: Internal (management, brands/category, production and accounts /Finance) and external (Channel partners, Activation agencies and regulatory authorities) - To oversee a strategic program of activities and events for brand/s - Ensure the brand meets expectations through monitoring marketing trends and feedback (partner and stakeholders). Key Expectations : - Manage the trade spend and allocate the A&P (Advertising & Promotional spend) budget across all channels/customers. - Segment the customer base and work closely with P&Ls to optimize channel strategies and maximize ROI - Measure market potential channel wise and identifying target segment. - Work closely with the marketing / Category management team to commercialize brand plans, looking at pack formats, pricing and promotions. - Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development. - Category Management, working with each brand manager to develop effective solutions for key accounts /working with all assets available and developing new programs when needed including in-store merchandisers. - Monitor Brand Registrations. (Brand wise/SKUwise). - Brand wise Development and Standardization of trade promotions in Top end & Retail. - Define evaluation Matrix for marketing investments and Increase success rate of promotions and brand perception (footfall, conversion rates, loyalty programs) - Track competition volumes and monitor competitor activities to evaluate our brand performance. - Focus on developing promotional programs that attract business from wholesalers, distributors and retailers - Identify Product category plans including range and merchandise proposals. - Recommend and develop local market promotions to promote sales. - Provide feedback to management on new product launches or re-launch initiatives. - Design and execute launches to gain maximum distribution. - Proactively communication and build relationships with the group Marketing & Media team. - Collect and disseminate Best Practice for profitable Trade Marketing activities - Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue targets. - Work to develop trade communications - Traditional and Digital - POS Allocation / Visibility standardization at all channels. Qualifications :Degree qualification (preferably in Trade Marketing & Marketing Communications) Experience: Min 10 years of marketing experience in FMCG domain (Africa experience preferable) Knowledge : - Have an excellent understanding of marketing tools and techniques to increase the visibility, profile and brand equity for our group brands. - Have a good understanding of social media and the impact technology is having on communications and collaboration. Skills & Experience : - A strategic and creative thinker with proven experience of working on diverse and wide-ranging communication strategies including all forms of media (Digital+Analog) - Strong management and leadership skills demonstrated by evidence of leading high performing teams that contribute to organisational objectives and show resilience in the face of changing priorities. - Experience of developing and managing strong and complex relationships across programmes as part of a centralised function and externally with multiple stakeholders. - Experience of managing of websites - Experience of measuring the impact of communications campaigns - Excellent project management skills. - Excellent verbal and written communication skills and an ability to communicate clearly with a range of people from diverse backgrounds and cultures. - Experience of representing an organisation at external events. Competencies : - Strong, versatile Communication skills - Good organizational, planning, and coordination skills - Ability to multi-task and re-prioritize as needed - Desire to take full ownership of assigned projects and can work independently - Ability to manage multiple projects simultaneously - Possesses a sense of urgency; is self-motivated and detail-minded - Strong interpersonal skills and ability to build collaborative relationships - Good verbal presentation, group dynamic, and facilitation skills - Proactive approach in resolving problems and issues Kindly share your resumes on WhatsApp too 7977140849

Zambia

Overseas/International

Manager - Trade Marketing - FMCG 

Job Description for Manager - Trade Marketing - FMCG  in Experia Services in  Zambia Overseas/International for (10-20) years of experience. Apply Now!