Manager - Trade Marketing - FMCD

Job Description:

- Manage loyalty & engagement program for the Trade partners and influencers

- Ideate, Strategize & upgrade brand visibility in the market through Trade outlets

- Ideate, source and distribute brand & festive merchandise to the Trade partners

- Devise suitable Trade schemes

- Plan & execute international incentive tours

- Ideate & execute influencers & Trade partner meets/events

- Handle BTL activities to help generate leads to support Trade partners

- Understand need and organize Trade partners training

- Conceptualize and execute Trade promotions and roll out in-store campaigns in collaboration with Product team and sales team

Requirements:

- At least 10 years of experience in Trade Marketing

- Strong communication & interpersonal skills

- Knowledge in designing sales schemes

- Experience is handling loyalty program

- Exposure in handling international incentive tours