Manager/Strategist - Social Media

Description:

- Develop and drive owned social platform strategy and learnings that align with overall business objectives and brand positioning across Meta, X, Tiktok, LinkedIn etc.

- Manage APAC Social Booster Program for operations, finances, strategic learnings and performance tracking

- Develop audience strategies for each platform to help drive greater effectiveness and relevance

- Guide agency partners to develop insightful booster and owned channel performance learnings based on Social Health Index

- Lead APAC account management, account governance and account opening/closing process

- Develop and manage social marketing activities for the APAC region, including always-on content, and social campaigns that drive results depending on the goal of product and service activations.

- Manage and organise owned social media channels, including content calendars, publishing, and community management.

- Oversee all content on owned social channels, including copy, creative assets, and publishing. Liaise with internal stakeholders to source assets, including images, videos, copy and design.

- Manage APAC's social budget and oversee the social budgets of individual countries.

- Lead the development and execution of social media campaigns and programs across the APAC region.

- Develop and implement social media strategies that align with overall business objectives and brand positioning.

- Manage relationships with media and agency partners to ensure the effective execution of social media campaigns.

- Monitor social media trends and competitor activity to identify opportunities and risks.

- Develop and implement social media crisis management plans.

- Partner with cross-functional teams on social strategy and execution to capture the brands presence and engagement with end-users.

- Manage analytics, track audience growth and generate campaign-specific metrics.

- Build and manage strong relationships with influencers throughout various verticals to increase authentic advocacy and brand love.

- Collect and share insights and trends from social communities to improve future campaigns

- Will also be a part of special project this year