Manager - Social Media - Real Estate

Job Title: Social Media Manager

Location: Mumbai

Experience: 2+ years

About the Role

We're looking for a Social Media Manager to scale company presence across Instagram, YouTube, and LinkedIn. You'll own the content calendar end-to-end - from planning and creation to analytics and engagement. You'll collaborate closely with our design and video teams to bring voice to life through reels, walkthroughs, founder stories, and thought-leadership content.

Key Responsibilities

- Own and manage the social content calendar across IG, YouTube, and LinkedIn.

- Create and publish engaging content - reels, shorts, carousels, and repurposed blogs.

- Partner with the design/video team to plan shoots and produce platform-optimized visuals.

- Write crisp, on-brand copy for posts, captions, and headlines.

- Track and analyze key metrics - reach, engagement, follower growth, and CTR - and refine strategy.

- Engage with the community through comments, DMs, and LinkedIn interactions.

- Spot emerging trends, viral formats, and creative opportunities in real estate and social media.

- Work closely with brand and growth teams to align social content with campaigns and product goals.

Requirements

- 2-3 years of experience managing brand social media (Instagram, YouTube, LinkedIn).

- Strong portfolio showcasing high-performing reels, shorts, and carousels.

- Hands-on experience with tools like Meta Business Suite, Hootsuite, Buffer, or similar.

- Strong creative instinct for visual storytelling and audience engagement.

- Ability to balance daily posting with long-term brand-building initiatives.

Nice-to-Haves

- Experience in startups, lifestyle/D2C brands, or real estate.

- Basic video editing proficiency (Premiere Pro, CapCut, or Final Cut).

- Comfortable appearing on camera occasionally for BTS content or voiceovers.