At the Company, we are redefining the way wealth is experienced and communicated. As we strengthen our focus on HNI and UHNI clients, we seek a Social Media Manager who can translate our brand philosophy into powerful digital storytelling. The ideal candidate will craft narratives that resonate with affluent audiences, elevate our brand presence across platforms, and reinforce the leadership in the wealth management space.

Key Objectives

- Drive awareness, credibility, and preference for the company wealth management expertise among HNI & UHNI audiences.

- Translate brand repositioning into meaningful and aspirational digital narratives.

- Strengthen brand trust and engagement through content that informs, inspires, and differentiates.

- Align social media efforts with overall business, brand, and client engagement goals.

Key Responsibilities:

Strategy & Planning:

- Own the social media strategy , aligned with the brand's positioning and growth agenda.

- Develop annual/quarterly/monthly content calendars integrating business milestones, market insights, events, and thought-leadership assets.

- Define KPIs and performance dashboards to measure engagement, reach, and brand sentiment.

Client Communication & Engagement:

- Develop and oversee client communication content for social and digital channels - including updates, newsletters, event invites, and milestone announcements - ensuring every message reflects the tone of trust, discretion, and sophistication.

- Collaborate with Client Engagement teams to translate business updates, market insights, and product launches into high-quality communication pieces for clients.

- Ensure all external communication (posts, messages, client notes, social replies, emailers, etc) upholds regulatory and brand standards, reinforcing the reputation for precision and empathy.

- Leverage social platforms and owned channels to enhance client experience and strengthen long-term engagement with HNI & UHNI audiences.

Content & Creative Execution:

- Oversee creation of premium, insight-led content tailored for HNI audiences across LinkedIn, Instagram, YouTube, X & Meta.

- Collaborate with creative and research teams to produce videos, infographics, interviews, and thought-leadership series.

- Maintain a consistent tone, aesthetic, and regulatory compliance across all platforms.

Community & Engagement:

- Manage daily social media operations-posting, scheduling, audience engagement

- Amplify thought-leadership, events, and partnerships across relevant networks.

Analysis & Insights:

- Track and analyse performance using platform analytics to drive insights and optimisations.

- Benchmark competitors in the wealth management and private banking sector to identify emerging trends.

Governance & Compliance:

- Ensure content adheres to SEBI and internal compliance guidelines for financial communications.

- Coordinate with compliance for approvals and documentation.

Team & Collaboration:

- Manage internal or agency teams to deliver superior creative output and timely content delivery.

- Collaborate closely with Brand, Performance, Events, and Research functions to maintain consistency and strategic focus.

Qualifications & Skills:

- 8-10 years of social media management experience, preferably in wealth management.

- Proven ability to craft content that appeals to HNI/UHNI audiences with premium tone and storytelling finesse.

- Expertise in managing LinkedIn, Instagram, YouTube, Meta, and X (Twitter) with hands-on analytics understanding.

- Strong copywriting, visual communication, customer communication, and creative direction skills.

- Comfortable with metrics, insights, and using data to inform creative and strategic decisions.

- Excellent collaboration, stakeholder, and presentation skills.