Manager - Social Media Marketing - Lifestyle Business

Role: Social Media Marketing Manager.

Location: Bangalore.

Experience: 6-8 years.

Role Overview:

- Were looking for a strategic and creative Social Media Lead to handle digital presence across platforms. This role goes beyond daily executionyoull drive the content roadmap, shape how the brand shows up online, and lead collaboration across teams to ensure our digital voice is strong, relevant, and consistent. Youll be expected to think ahead, guide direction, and bring energy to every scroll-stopping momentwhile mentoring junior designers or writers involved in the execution.

Key Responsibilities

- Own and lead social media strategy across key social media platforms and accounts.

- Develop platform-specific content plans, campaign ideas, and a strategic content calendar

aligned with brand objectives.

- Drive top-level narrative and creative direction for content; ensure every piece aligns with the brands voice, values, and aesthetic.

- Collaborate with designers, copywriters, photographers, and brand leads to shape and deliver high-impact campaigns.

- Review and approve content, ensuring it meets creative and strategic standards before publishing.

- Lead trendspotting effortstranslate cultural moments and platform shifts into meaningful brand engagement opportunities.

- Monitor performance analytics; translate data into insights that inform strategy and help refine content direction.

- Coordinate closely with ORM and community management teams to maintain an engaging and responsive brand presence.

- Mentor junior team members (where applicable) and support cross-functional marketing initiatives.

What Were Looking For

- 6-8 years of experience managing social media strategy for consumer-facing or lifestyle brands, with atleast 2+years experience in leading a team.

- A strategic mindset with strong instincts for digital brand building and audience behavior.

- Experience leading planning and ideation across platforms, not just executing content.

- A collaborative approachcomfortable working across teams and functions to align on messaging and creative.

- Excellent written and visual communication skills, with a deep understanding of tone and brand consistency.

- Proficiency with platform tools and analytics dashboards (e.g., Meta Business Suite, Pinterest Analytics, etc.

- Familiarity with content formats and best practices for each platform.

- Bonus: Experience in basic design/video editing tools (Canva, CapCut, etc.) and a strong sense of visual storytelling.