Hiring for a Social Media Marketing Manager for one of leading Edtech firm in Hyderabad.

Social Media Strategy & Channel Ownership :

- Develop and execute BITS Pilani WILP's social media strategy across YouTube, LinkedIn, Instagram (Meta), and other relevant platforms

- Own channel-wise growth roadmaps - including content mix, posting cadence, community engagement, and audience-building objectives aligned to enrolment and brand goals

- Define and manage the social media calendar in alignment with admission cycles, programme launches, events, and brand campaigns

- Benchmark WILP's social presence against key competitors and EdTech platforms; identify gaps and opportunities for differentiated positioning

Content Creation & Publishing :

- Create and curate high-quality content tailored to each platform - long-form LinkedIn thought leadership, Instagram Reels and carousels, YouTube Shorts, Facebook community posts

- Brief and manage agency partners and freelance creators; review and approve all content before publishing to ensure brand consistency and quality

- Develop content themes aligned with BITS Pilani's 'Institution of Eminence' brand positioning - academic credibility, career impact, and working professional community

- Drive storytelling through student testimonials, faculty spotlights, alumni achievements, and programme explainers

Online Reputation Management (ORM) :

- Monitor brand mentions, comments, and conversations across social platforms, Reddit, Quora, and review sites; respond promptly and professionally to queries and feedback

- Develop and implement a proactive ORM strategy to build a positive brand perception among prospective students, corporate partners, and alumni

- Escalate and coordinate resolution of negative sentiment with relevant internal teams; maintain response SLA discipline across all channels

- Track and report on sentiment trends and brand health metrics periodically

Community Building & Engagement :

- Grow WILP's subscriber and follower base organically across platforms with a focus on quality engagement from working professionals and decision-makers

- Build and nurture a thriving alumni and learner community on social platforms; drive participation in WILP events, milestones, and campaigns

- Identify and engage with relevant influencers, industry voices, and alumni advocates to amplify reach and credibility

Performance & Reporting :

- Track and report on key social media metrics - reach, engagement rate, follower growth, website traffic from social, and lead contribution - on a weekly and monthly basis

- Leverage native platform analytics and tools to derive insights and continuously optimize content performance

- Collaborate with the performance marketing team to ensure alignment between organic and paid social strategies