Manager - Social Media Marketing

Job Title: Social Marketing Manager

Work Mode: Hybrid (3-4 days work from office)

Location: Mumbai / Gurgaon

About the Role:

This role is about shaping creator-led marketing strategy across India and Southeast Asia. You will lead flagship programs, drive product adoption, and build deep connections with creators while influencing integrated campaigns that move culture and deliver business impact. It's a mix of strategic leadership, cross-functional collaboration, and data-driven decision-making at scale.

Key Responsibilities:

Lead Creator Ecosystem Programs

- Design and execute flagship creator initiatives, summits, collectives, and community-building programs

- Build long-term, trust-based relationships with creators and industry partners

Drive Product Adoption

- Develop go-to-market strategies for new platform features and monetization products

- Ensure rapid adoption through creator education, storytelling, and measurable growth outcomes

Integrated Marketing Leadership

- Lead multi-channel campaigns across social, influencer, experiential, and digital platforms

- Ensure campaigns are culturally relevant, locally resonant, and brand-consistent

Cross-Functional Collaboration

- Partner with regional and global stakeholders across marketing, PR, policy, legal, and product teams

- Align priorities, manage dependencies, and deliver high-impact launches

Analytics & Insights

- Track campaign performance, creator engagement metrics, and brand health indicators

- Translate data into insights to optimize strategy and execution

Thought Leadership

- Represent the brand at creator events, industry forums, and cultural conversations

- Position the platform as a leader in digital innovation and creator empowerment

Requirements:

- 4+ years of experience in social marketing, influencer strategy, or integrated campaigns across India and APAC

- Proven experience leading large-scale creator or community programs with measurable business impact

- Deep understanding of the creator economy, content trends, and platform monetization models

- Strong agency management and cross-functional leadership experience

- Ability to balance creativity with analytics to drive performance

- Excellent communication, stakeholder management, and presentation skills