Manager - Social Media Marketing

The Organization is a leading manufacturer of Jewellery designs, headquartered in Mumbai for over 30 years and supplying to their B2B and B2C clients.

Key Responsibilities:

1. Develop and execute comprehensive social media strategies to achieve marketing objectives and enhance brand visibility.

2. Create engaging and high-quality content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn.

3. Manage and maintain social media accounts, including scheduling posts, monitoring comments/messages, and engaging with the audience.

4. Collaborate with cross-functional teams to align social media efforts with overall marketing initiatives and campaigns.

5. Monitor social media trends, tools, and best practices, and continuously identify opportunities for optimization and improvement.

6. Analyse key performance metrics and provide regular reports on social media performance, insights, and recommendations for optimization.

7. Stay informed about industry trends, competitor activities, and emerging social media platforms to ensure the company remains at the forefront of social media marketing.

8. Monitor social media platforms for brand mentions and sentiment, and respond promptly to inquiries, comments, and concerns.

9. Foster relationships with influencers and brand advocates to amplify brand reach and engagement.

10. Collaborate with the creative team to develop visual assets, including graphics, videos, and other multimedia content for social media channels.