Manager - Social Media Marketing

We are a premium kids wear clothing brand in India, known for its curated, fashion-forward collections designed for little trendsetters.

We are passionate about blending style, comfort, and quality in every outfit, and now we are looking for a dynamic professional to take our digital presence and e-commerce business to new heights.

Be part of a growing premium kidswear fashion brand in India.

Opportunity to take ownership of e-commerce growth and brand presence.

Work in a dynamic, creative, and fashion-driven environment.

Experience Required: 48 years.

Industry Preference: Fashion/Apparel (mandatory).

Key Responsibilities:

E-commerce Management:

- Drive online sales growth by managing and optimizing website and online sales channels.

- Expand the brands presence on premium e-commerce platforms.

- Ensure strong product, merchandising & pricing strategies.

- Implement performance-driven campaigns, promotions, and discount strategies aligned with business goals.

- Analyze sales, traffic, and conversion reports to identify improvement areas and drive revenue growth.

Social Media Strategy & Management:

- Develop and execute social media strategies across Instagram, Facebook, and emerging digital platforms.

- Manage content creation and curation including photoshoots, reels, posts, influencer collaborations, and stories.

- Closely work with social media agencies.

- Build engaging campaigns that highlight the brands premium positioning and festive/occasion wear appeal.

- Engage with customers and community online to build a strong digital brand presence.

- Track key metrics (engagement rate, follower growth, CTR, reach) and optimize campaigns accordingly.

- Partner with digital advertising (Facebook Ads, Instagram Ads, Google Ads) to boost sales and brand visibility.

Qualifications & Skills:

- Bachelors or Masters degree in Marketing, Fashion Management, Business, or relevant field.

- 45 years of proven experience in fashion apparel e-commerce and social media management.

- Strong understanding of online retail dynamics, customer behavior, and childrens fashion segment.

- Excellent knowledge of Instagram, Facebook, and digital performance tools.

- Prior experience in online channel sales expansion and relationship management with e-commerce marketplaces.

- Strong communication and leadership skills with the ability to work cross-functionally.