Key Responsibilities:

- Position serves as a FACE to the Organization to external stakeholders and Customers.

- Create and promote the corporate identity and mission to customers, the public, and employees through branding of the organization and products at various platforms, channels, and groups including the website.

- Manage social media via different communication channels.

- Strong understanding of Instagram, YouTube, and LinkedIn, with a keen interest in social media trends and content formats.

- Own all relevant social media platforms to generate brand growth and positive sentiment for the organization, creating new, innovative, and talk-worthy content to drive awareness and engagement.

- Excellent written and verbal communication skills with the ability to write engaging social media copy.

- Basic proficiency in Canva and video editing tools such as CapCut, Premiere Rush, or similar.

- Strong organizational and coordination skills, with the ability to manage multiple tasks and creator collaborations simultaneously.

- A creative mindset, attention to detail, and eagerness to learn in a fast-paced marketing environment.

- Oversee and produce, from concept to completion, a broad array of digital and print promotional and communication materials for the organization.

- Produce online content that engages audience segments and leads to measurable action.

- Arrange for photography and press coverage for product launches.

- Marketing campaign management.

Qualifications and Skills:

- MBA or PG with 3+ years of marketing experience in Social Media, Content, and Communication with leading brands, e-commerce platforms, or agencies.

- Stay updated on current products, market, audience, and competition.

- Natural creative thinker to come up with ways to bind the audience through different communication channels.

- Prior experience in conceptualizing and delivering short and long form content for various marketing needs with strong emphasis on creatives used for SMM and other channels.

- Adept at using analytics to give form and shape to the efforts of otherwise intangible areas like Brand Marketing, Top of the funnel marketing and other social media efforts.

- Capable of working and interacting with cross-functional teams.

- Ability to work in a fast paced environment, work on multiple projects simultaneously and meet tight deadlines.

- Strong storyboarding and direction ability.

- Proficient in creating, executing and managing marketing plans and campaigns.