Manager - Social Media - FMCG/Beverage/QSR Industry

1. Content Creation and Strategy:

- Develop and curate creative content that aligns with the Haldiram's brand identity, including product posts, behind-the-scenes, recipes, customer stories, and festive celebrations.

- Use appealing visuals (food photography, videos, etc.) to highlight the brands offerings and food experience.

- Craft engaging captions and messages that are both informative and fun, appealing to diverse audiences.

2. Community Management:

- Monitor and respond to customer queries, comments, and messages in a timely and professional manner.

- Foster a positive online community by interacting with followers, running contests, and engaging in conversations to build brand loyalty.

3. Brand Monitoring:

- Track and analyze social media metrics, including engagement rates, follower growth, and campaign performance.

- Use insights to optimize content strategy and improve engagement.

4. Campaign Management:

- Plan and execute seasonal and promotional campaigns, collaborating with marketing and creative teams.

- Coordinate influencer collaborations and partnerships to boost brand visibility and reach.

5. Trendspotting & Innovation:

- Stay on top of food industry trends, social media trends, and pop culture to incorporate relevant and fresh content ideas into the social media strategy.

- Introduce innovative social media campaigns or initiatives (like virtual events or food challenges) to keep the brand dynamic and engaging.

6. Content Calendar Management:

- Create and manage a social media calendar to ensure consistent posting and strategic alignment with product launches, promotions, festivals, and events.

7. Brand Voice:

- Maintain a consistent, friendly, and approachable tone, staying true to the Haldirams brand ethoscelebrating family, tradition, and authentic Indian flavors.

- Align social media messaging with brand guidelines and values to reinforce a positive brand image.