Manager - Social Media - Digital Marketing

We are seeking an experienced Social Media Expert at a Team Lead level to drive and manage high-impact digital mandates, particularly for government and political clients.

The role demands strategic thinking, strong leadership, hands-on execution, and excellent client interfacing skills.

About the Role:

A short paragraph summarizing the key role responsibilities.

Responsibilities:

- Lead and execute social media strategies for government, political, and public-sector clients

- Serve as the primary point of contact for client interactions, presentations, and reviews

- Translate political, policy, and governance objectives into compelling digital narratives

- Oversee content calendars and platform-wise execution (X, Instagram, Facebook, YouTube, LinkedIn, etc. )

- Manage, mentor, and guide social media managers, content teams, and designers

- Monitor political discourse, news cycles, and public sentiment in real time

- Leverage analytics and social listening tools to track performance and optimize campaigns

- Collaborate with PR, research, design, and video teams for integrated campaigns

- Manage crisis communication and rapid-response digital strategies

Qualifications:

- 8-12 years of relevant experience in social media or digital communications

- Agency experience handling multiple clients is preferred

- Bachelor's or Master's degree in Communications, Journalism, Political Science, Public Policy, or related fields

Required Skills:

- Strong understanding of Indian politics, governance systems, and public policy

- Proven experience working with government bodies, ministries, political leaders, or policy institutions

- Excellent written and verbal communication skills; Hindi proficiency is an advantage

- Hands-on experience with social media management, analytics, and listening tools

- Up-to-date knowledge of latest digital platforms, AI tools, algorithms, and trends

- Strong leadership, stakeholder management, and decision-making abilities

Preferred Skills:

- Strategic mindset with hands-on execution capability

- High level of discretion and political sensitivity

- Strong ownership and accountability

- Ability to anticipate narrative risks and opportunities

- Interest and passion for governance and political communication