Manager - Social Media - Consumer Durables

Industry - Consumer Durables

Category - Sales & Marketing

Job Type - Permanent

Job Description:

This role leads social media and influencer strategy for a global consumer brand, driving awareness, engagement, and advocacy in India. It combines creative storytelling with data-driven campaign execution to build strong digital brand presence.

Client Details: Our client is a globally recognized consumer brand known for innovation and strong growth across international markets.

Description

- Develop and execute integrated social media strategies aligned with global and local priorities

- Lead content planning across key platforms including Instagram, YouTube, and Facebook

- Manage influencer partnerships end-to-end, from ideation to performance tracking

- Drive brand storytelling through creative campaigns and localized narratives

- Build and engage social communities through authentic and user-generated content

- Monitor campaign performance and optimize using data-driven insights

- Collaborate with global, regional, and local teams for integrated campaigns

- Partner with product, e-commerce, and retail teams to amplify launches

- Manage budgets and track ROI across social initiatives.

Profile:

- 6+ years of experience in social media or digital marketing

- Background in consumer, consumer electronics, Foods, FMCG, or lifestyle industries preferred

- Strong understanding of Instagram, YouTube, and influencer ecosystem

- Proven track record of leading integrated campaigns

- Creative thinker with a strong data-driven approach

- Excellent communication and stakeholder management skills

- Ability to thrive in a fast-paced, global environment.

Job Offer:

- Competitive salary package.

- A supportive and collaborative work environment.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Bhaskar Chawdhary on +918068266804.

Contact - Bhaskar Chawdhary - +918068266804

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