Hiring: Manager - Social Media

Experience: 6 - 10 years

Industry: Consumer brands (Beauty and cosmetics)

Primary platform: Instagram. Other channels: YouTube Shorts, Snapchat, Pinterest, and other relevant platforms.

About the Role:

We are looking for a hands-on, creative and data-minded Social Media Manager to turn our social channels into a scroll-stopping, share-worthy growth engine. You will own day-to-day social media planning and execution, with Instagram as the primary channel, while supporting other platforms as needed.

The ideal candidate combines strong creative instincts with excellent execution, audience-first storytelling and a test-and-learn approach to growth.

Key Responsibilities:

Strategy & Planning:

- Build weekly and monthly content plans that grow community and engagement across existing and emerging social channels.

- Define content pillars, formats - including Reels, carousels, Stories and Lives - and compelling story arcs.

- Maintain a consistent brand voice across content and audience interactions.

- Stay ahead of platform trends and identify opportunities to create original trends.

Content Creation & Execution:

- Write engaging captions, hooks, scripts and Story copy in English and Hinglish.

- Bring the brand's purpose to life through relevant, audience-first storytelling.

- Brief and coordinate designers and editors, providing clear references and timely feedback.

- Create quick, phone-shot content when needed, including behind-the-scenes videos, Reels and trend-led content.

- Apply social SEO principles, including keywords, captions and YouTube Shorts basics.

Community & Reputation:

- Manage comments, DMs and broadcast groups with warm, confident and brand-safe responses.

- Use community conversations to encourage engagement and strengthen audience relationships.

- Identify FAQs, audience insights and sentiment trends, escalating issues when required.

- Maintain response SLAs and community guidelines.

Cross-functional Collaboration:

- Work closely with Brand, Performance Marketing, PR, Sales and Marketplace teams to align messaging.

- Coordinate social calendars with product launches and go-to-market plans.

- Partner with influencer and PR teams to repurpose creator content for brand channels.

- Share trends, insights and relevant keywords with the influencer team to support organic discovery.

Performance & Reporting:

- Track weekly and monthly performance and maintain clear, simple dashboards.

- Lead monthly performance reviews, sharing insights and recommendations for what to do differently.

- Run experiments and A/B tests across hooks, thumbnails, captions, posting times and content formats.

Requirements:

- 6 - 10 years of hands-on social media management experience, preferably with consumer brands.

- Strong understanding of Instagram-first growth, including trends, hooks, retention, thumbnails and Story engagement.

- Excellent copywriting and audience-first storytelling skills.

- Comfortable interpreting platform insights, preparing basic reports and using data to guide experimentation.

- Strong understanding of social SEO, including keywords, captions and YouTube Shorts fundamentals.

- Excellent coordination, communication and project-management skills.

Good to Have:

- Basic video-editing skills using CapCut, Premiere Rush, InShot or similar tools.

- Proficiency in Canva.