Manager - Social Media - Cannabis Industry

Description:

Job Title: Social Media Manager Cannabis Industry

About the Role:

We are seeking an experienced Social Media Manager with strong expertise in managing digital brand presence within the cannabis industry.

The ideal candidate will lead content strategy, manage campaigns, ensure compliance with industry regulations, and drive engagement across all major social platforms.

Key Responsibilities:

- Develop and execute social media strategies aligned with brand goals and growth targets

- Create engaging, compliant, and industry-relevant content for all platforms

- Manage daily posting, scheduling, and community engagement across social channels

- Monitor cannabis-related regulatory guidelines to ensure compliant communication

- Track performance metrics and generate actionable insights through analytics

- Manage influencer collaborations, brand partnerships, and social campaigns

- Drive brand awareness, audience growth, and customer engagement

- Coordinate with marketing, creative, and product teams for cohesive brand messaging

- Plan and oversee paid advertising campaigns within platform and industry constraints

- Manage crisis communication and social listening for reputation management

Key Result Areas (KRAs):

- Growth in social media followers, engagement, and reach

- Increased brand visibility and customer interaction within targeted cannabis markets

- High-quality, compliant content published consistently across platforms

- Improved campaign performance measured through analytics and KPIs

- Successful influencer and community partnerships delivering measurable outcomes

- Enhanced brand perception and customer sentiment

Required Skillsets:

- Strong understanding of cannabis industry regulations and marketing constraints

- Expertise in social media platforms (Instagram, Facebook, X, LinkedIn, TikTok, YouTube)

- Proficiency in content creation, copywriting, and visual storytelling

- Strong analytical skills with experience in social media analytics tools

- Ability to manage online communities and respond professionally to user engagement

- Experience in paid social campaigns and influencer marketing