Job Title : Social Media & Events Marketing Manager

Budget : As per skills, Expertise, Current comp and market rates

No of positions: 1

Shift : 6.00 PM - 3.00 AM IST

Experience : 8+Years of experience

Location : Remote

JOB OVERVIEW:

- We are seeking a highly motivated and results-driven Social Media & Events Marketing Manager to own and scale our social presence and event marketing initiatives for the US market.

- This role will play a critical part in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product.

- The ideal candidate brings a blend of strategic thinking, creativity, strong execution skills, and data-driven marketing expertise, with deep experience in B2B SaaS social marketing and event execution.

WHAT YOU WILL DO:

Social Media Marketing:

- Develop and execute a comprehensive B2B social media strategy aligned with business goals, brand positioning, and demand generation objectives.

- Own content planning, creation, scheduling, publishing, and performance tracking across platforms such as LinkedIn, X (Twitter), YouTube, and emerging B2B channels.

- Create compelling content including product updates, customer stories, thought leadership, event promotions, employer branding, and campaign launches.

- Partner closely with Product Marketing, Sales, Customer Success, and Leadership teams to create relevant and impactful messaging.

- Monitor trends, competitor activity, and audience engagement to continuously optimize content strategy.

- Manage community engagement, comments, direct messages, and brand reputation.

- Track performance metrics (engagement, reach, CTR, follower growth, MQL influence) and present actionable insights.

Event Marketing (Virtual & In-Person):

- Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events.

- Own end-to-end event management - concept, budgeting, logistics, promotion, execution, and post-event reporting.

- Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events.

- Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.

- Lead event promotion strategy across social, email, website, and paid channels.

- Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.

REQUIRED SKILLS & QUALIFICATIONS:

- 8+ years of experience in B2B SaaS marketing with a strong focus on social media and event marketing.

- Proven success in managing US-focused B2B marketing campaigns and events.

- Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).

- Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.

- Excellent written and verbal communication skills with a strong storytelling mindset.

- Strong project management, organizational, and execution capabilities.

PREFERRED SKILLS & QUALIFICATIONS:

- Experience marketing to mid-market and enterprise SaaS buyers.

- Familiarity with product-led growth (PLG) and high-growth startup environments.

- Experience managing US industry trade shows and SaaS conferences (SaaStr, Dreamforce, HubSpot INBOUND, etc.

- Ability to work cross-functionally with sales, partnerships, product, and leadership teams