WHAT YOU WILL DO:

Social Media Marketing:

- Develop and execute a comprehensive B2B social media strategy aligned with business goals, brand positioning, and demand generation objectives.

- Own content planning, creation, scheduling, publishing, and performance tracking across platform such as LinkedIn, X (Twitter), YouTube, and emerging B2B channels.

- Create compelling content including product updates, customer stories, thought leadership, event promotions, employer branding, and campaign launches.

- Partner closely with Product Marketing, Sales, Customer Success, and Leadership teams to create relevant and impactful messaging.

- Monitor trends, competitor activity, and audience engagement to continuously optimize content strategy. Manage community engagement, comments, direct messages, and brand reputation.

- Track performance metrics (engagement, reach, CTR, follower growth, MQL influence) and present actionable insights.

Event Marketing (Virtual & In-Person):

- Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars, customer roundtables, roadshows, and partner events.

- Own end-to-end event management - concept, budgeting, logistics, promotion, execution, and post-event reporting. Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events.

- Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.

- Lead event promotion strategy across social, email, website, and paid channels.

- Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.

REQUIRED SKILLS & QUALIFICATIONS:

- Degree in Marketing, Communications, Business, or a related field.

- 8+ years of experience in B2B SaaS marketing with a strong focus on social media and event marketing.

- Proven success in managing US-focused B2B marketing campaigns and events.

- Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).

- Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.

- Excellent written and verbal communication skills with a strong storytelling mindset.

- Strong project management, organizational, and execution capabilities.

PREFERRED SKILLS & QUALIFICATIONS:

- Experience marketing to mid-market and enterprise SaaS buyers.

- Familiarity with product-led growth (PLG) and high-growth startup environments.

- Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND, etc.).

- Ability to work cross-functionally with sales, partnerships, product, and leadership teams.

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE : Full-Time

LOCATION : Remote

Shift Timings : 6.00 pm to 3.00 am IST (EST Time Zone)