Job Description : Social Media Manager (AM Level) Location: Navi Mumbai Brand: Khetika About Khetika At Khetika, we are building meaningful connections with our customers through authentic brand storytelling and engaging content. As we expand our footprint in the FMCG retail space, were looking for a Social Media Manager (Assistant Manager level) who can take our digital presence to the next level. https://www.linkedin.com/company/10620563/ https://www.instagram.com/khetikaofficial/ Role Overview We are seeking a creative and data-driven Social Media Manager who will be responsible for developing, executing, and optimizing social media strategies across platforms. The ideal candidate will have hands-on experience managing social media for FMCG/retail brands, running campaigns (especially festive & product-driven), and tracking KPIs to drive growth and engagement. This role requires someone who thrives in a fast-paced, dynamic environment and can balance creativity with performance-driven execution. Key Responsibilities Strategy & Planning: - Develop and execute the overall social media strategy aligned with brand and business objectives. - Plan and calendarize campaigns around festivals, product launches, and brand initiatives. - Identify trends and leverage cultural/seasonal moments to drive engagement. Content & Campaign Management: - Strategies and execute creation and publishing of high-quality, platform-specific content (static, video, reels, stories). - Partner with design, copy, and agency teams to deliver impactful creative campaigns. - Drive storytelling that reflects the brand voice while building community. Performance & Analytics: - Define, track, and report on social media KPIs (reach, engagement, follower growth, leads, conversions). - Monitor competitor activity and industry trends. - Use social listening and analytics tools like Meltwater, Sprinklr, or equivalent to generate insights and refine strategy. Community Management: - Manage day-to-day interactions on all social platforms, ensuring quick and thoughtful responses. - Engage with brand advocates and influencers to strengthen digital presence. Collaboration: - Work closely with brand, digital, and retail marketing teams for integrated campaigns. - Liaise with external agencies and partners to ensure campaign delivery on time and within budgets. Requirements: Experience: - 3-5 years of hands-on experience in social media management, ideally in FMCG/retail. - Strong track record of running festive campaigns, influencer programs, and product launches. - Deep understanding of social media platforms (Instagram, Facebook, YouTube, LinkedIn, X, etc.) and their algorithms. - Familiarity with social listening and analytics tools like Meltwater, Sprinklr, Hootsuite, etc. - Strong analytical skills with ability to translate data into actionable insights. - Excellent written and verbal communication skills. - Ability to work under tight timelines in a fast-paced, high-growth environment. - Creative mindset with a pulse on cultural trends and consumer behavior.

Navi Mumbai

Manager - Social Media 

Job Description for Manager - Social Media  in Clark & Kent Executive Search in  Navi Mumbai for (3-7) years of experience. Apply Now!