Manager - Social Media

We are looking for a creative and strategic Social Media Manager to own and expand our digital presence across multiple platforms.

The ideal candidate will be responsible for developing innovative strategies, managing day-to-day operations of social channels, and producing engaging multimedia content that strengthens our brand identity.

This role requires a strong blend of content creation, analytics, and community engagement skills to drive meaningful customer interactions and measurable business impact.

Key Responsibilities

Social Media Strategy & Management:

- Develop, execute, and manage a comprehensive social media strategy aligned with business goals.

- Take full ownership of company profiles on platforms such as Instagram, Facebook, LinkedIn, Twitter (X), YouTube, and emerging channels (e.g., TikTok, Threads).

- Build and manage a social media content calendar, ensuring consistency in posting schedules, tone of voice, and messaging.

- Stay updated on the latest social media trends, tools, and best practices to maintain brand relevance.

Content Development & Creative Production

- Conceptualize, create, and oversee engaging static, video, and interactive content tailored to each platform.

- Collaborate with internal design, video, and marketing teams to ensure content is on-brand and impactful.

- Produce short-form videos (Reels, Shorts, TikToks) and long-form content (YouTube, webinars, case studies) as needed.

- Ensure content is optimized for SEO, reach, and engagement.

Community Engagement & Brand Growth

- Monitor social conversations, respond to customer queries, and manage direct interactions to foster strong brand-consumer relationships.

- Develop strategies to increase followers, boost engagement rates, and build loyal online communities.

- Manage partnerships with influencers, content creators, and external agencies where required.

Performance Tracking & Reporting

- Monitor and analyze performance metrics (reach, impressions, engagement, CTR, conversions).

- Generate reports with actionable insights and recommendations for improvement.

- Leverage analytics tools (Google Analytics, Meta Business Suite, LinkedIn Analytics, Hootsuite, Sprout Social, etc.

Required Qualifications & Skills

- Bachelors degree in Marketing, Communications, Media, or related field.

- 4-8 years of proven experience managing social media channels for a brand, agency, or product company.

- Strong understanding of social media algorithms, paid ads, and campaign management.

- Hands-on experience with video editing tools (Adobe Premiere Pro, Final Cut, Canva, or CapCut).

- Proficiency in social media management and scheduling tools (Hootsuite, Buffer, Sprinklr, Zoho Social, etc.

- Excellent writing, storytelling, and creative ideation skills.

- Strong analytical mindset with the ability to turn data into insights.

Nice-to-Have Skills

- Exposure to performance marketing campaigns and paid social media advertising.

- Knowledge of graphic design tools (Photoshop, Illustrator, Canva).

- Experience with influencer marketing and brand collaborations.

- Familiarity with SEO and content marketing strategies