Manager - Site Merchandising - Fashion

Role & Responsibilities

- A Site Merchandiser is a site curator who collaborates with the merchandising, marketing & creative teams to put together a data-driven, perfectly shoppable, topical & engaging homepage. Hopscotch is the category creator offering Indian parents fashion for all occasions in a childs life. If you join the Hopscotch team, you will be partnering with top pedigree managers in a fast-paced and rapidly growing environment.

- As Site Merchandising Manager, you will bring a category-specific e-commerce experience to life through core digital merchandising tactics. The scope of your role includes:

- Experience: Implement and optimize site merchandising strategies that focus on conversion, findability, maximizing guest engagement, and frictionless shopping.

- Content: Provide business inputs and context to creative teams for execution, ensuring content is revenue-driving, on-brand, and impactful.

- Analytics: Monitor Key Performance Indicators (KPIs) across all devices and platforms, guest behaviour, market trends, and competitive insights to optimize short-term performance and to influence longer-term strategies.

- Cross-Functional Partnerships: Establish strong relationships across both functional and category peer groups. Partners with Merchandising, Marketing, Creative & Analytics teams to assist in developing compelling merchandising themes and story-telling for each season and across categories including online shops to feature trends, marketing initiatives and promotions.

- Hygiene: Examines the site daily to ensure the creative/content/user experience hygiene.

- Lead: Manage, guide and train the site merchandising team

- Core Responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Ideal Candidate:

- Min 5 years of e-commerce/retail experience

- Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics

- Prior experience in Site Merchandising

Perks, Benefits and Work Culture:

- Work with cutting-edge technologies on high-impact systems.

- Be part of a collaborative and technically driven team.

- Enjoy flexible work options and a culture that values learning.

- Competitive salary, benefits, and growth opportunities.