Manager - SEO

Overview: We are looking for an experienced SEO, AI SEO & ASO Executive to manage and improve our website's search engine rankings and optimize our mobile app presence in app stores. The ideal candidate will be responsible for on-page and off-page SEO, keyword research, technical SEO, and App Store Optimization (ASO) strategies to maximize visibility and downloads.

What you will do:

Search Engine Optimization (SEO):

- Develop and execute on-page and off-page SEO strategies.

- Perform keyword research to identify growth opportunities.

- Optimize website content, meta tags, headings, and URLs for higher rankings.

- Improve site structure, mobile responsiveness, and page speed.

- Conduct competitor analysis to identify strengths and gaps.

- Build high-quality backlinks and manage link-building strategies.

- Track and analyze website performance using Google Analytics, Search Console, and other SEO tools.

- Work with developers to ensure technical SEO best practices are followed.

- Create and implement a content strategy aligned with SEO goals.

App Store Optimization (ASO):

- Optimize app titles, descriptions, keywords, screenshots, and videos for Google Play Store & Apple App Store.

- Conduct app keyword research and competitor analysis.

- Work with designers and developers to improve app UI/UX for better engagement.

- Monitor app store rankings and optimize listings for better visibility.

- Track user reviews, ratings, and feedback to improve app store reputation.

- Collaborate with marketing teams to implement ASO-driven paid campaigns.

- Analyze ASO performance metrics and make data-driven improvements.

What we are looking for:

- Proven experience in SEO, LLM & ASO with a track record of success.

- 4-6 years of relevant experience in SEO, LLM & ASO

- Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.

- Experience with app store algorithms, keyword optimization, and mobile user behavior.

- Familiarity with HTML, CSS, JavaScript, and website optimization techniques.

- Understanding of content marketing strategies for SEO and ASO.

- Strong analytical and problem-solving skills.

- Ability to stay updated with the latest SEO & ASO trends and algorithm changes.

- Excellent communication and reporting skills.