Manager/Senior Manager - Performance Marketing - EdTech

Position: Manager / Sr. Manager - Performance Marketing

Location: Mumbai, Andheri - Marol

Salary: INR 30 - 32 LPA

Employment Type: Full-time, Onsite

Notice Period: 60 days

Key Responsibilities

- Develop, implement, and continuously optimize performance marketing campaigns across platforms including Google, Meta (Facebook/Instagram), LinkedIn, and others.

- Lead initiatives to generate high-quality leads, acquire customers, and nurture brand engagement across diverse domestic and international markets.

- Manage multi-crore marketing budgets effectively, ensuring strong returns through data-driven allocation and optimization.

- Conduct comprehensive market and competitor research to identify growth opportunities and emerging trends.

- Collaborate closely with creative, content, and analytics teams to design and iterate on compelling ad creatives, messaging, and landing pages.

- Use testing methodologies such as A/B testing to validate and improve campaign performance.

- Provide regular reports and insights on campaign KPIs to senior leadership, informing strategic decisions.

- Work with cross-regional teams to customize campaigns in line with cultural and linguistic nuances.

- Build, mentor, and guide a high-performing marketing team, driving accountability and clear goal-setting.

Essential Skills & Qualifications

- 4 to 8 years of professional experience driving performance marketing strategies.

- Proven expertise managing marketing budgets of - 20 Crores+ per annum with a clear focus on maximizing ROI.

- Experience in organizations with revenue exceeding - 100 Crores annually.

- Skilled in leveraging digital advertising platforms such as Google Ads, Facebook/Instagram, and LinkedIn.

- Deep knowledge of marketing analytics, attribution modeling, funnels, and marketing automation.

- Familiarity with key tools like Google Analytics, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and CRM platforms.

Preferred Attributes

- Strong analytical skills with the ability to extract actionable insights from complex datasets.

- Exceptional leadership and communication skills, comfortable working across teams.

- Experience in managing international marketing campaigns will be an advantage.

Education Requirement

Graduate or equivalent qualification.

This full-time onsite role in Mumbai offers an exciting platform to leverage your expertise and drive business growth through innovative, data-driven marketing strategies. Interested professionals matching the criteria are encouraged to express their interest.