Manager/Senior Manager - Marketing - eCommerce

One of our leading renowned client into Manufacturing & Selling from F&B Industry with a renowned brand name having presence across India as well as across globe, They are looking for a dynamic leader for the role of Manager/Sr. Manager E-commerce Marketing based in their Corporate Office New Delhi. Sharing the details below:

Position Title : Manager/Sr.Manager E-commerce Marketing

Location : Corporate Office New Delhi

Position Type : Permanent Full Time

Job Summary:

We are seeking an experienced and data-driven E-commerce Marketing Manager to lead our online marketing strategy, drive traffic to our digital platforms, and boost online sales performance. This role requires a deep understanding of digital marketing, performance analytics, customer behaviour, and e-commerce ecosystems.

Roles & Responsibilities:

Strategy & Planning:

- Develop and execute comprehensive digital marketing strategies for e-commerce growth across marketplaces (Amazon, Flipkart, etc.) and D2C channels.

- Collaborate with cross-functional teams (product, sales, creative, operations) to align marketing efforts with business goals.

Performance Marketing:

- Manage and optimize campaigns across platforms (Google Ads, Meta, Affiliate, Influencer, Email, SMS).

- Leverage SEO/SEM, display advertising, re-marketing, and conversion optimization to drive ROAS and reduce CAC.

Marketplace Management:

- Oversee product listings, keyword optimization, A+ content creation, and promotions on marketplaces.

- Build and maintain strong relationships with category managers and platform account managers.

Content & Branding:

- Work with creative teams to plan and execute campaigns that enhance product visibility and brand recall.

- Manage digital content calendar for promotions, new launches, and festive campaigns.

Analytics & Reporting:

- Analyse website and campaign performance using tools like Google Analytics, Meta Business Manager, etc.

- Monitor KPIs such as traffic, conversion rate, cart abandonment, AOV, and customer LTV; recommend data-backed optimizations.

Qualifications & Experience:

- 12+ Years of experience in digital marketing/e-commerce roles, preferably in B2C brands.

- Strong knowledge of e-commerce platforms (Shopify, Magento, WooCommerce), and marketplaces (Amazon, Flipkart, Nykaa etc.)

- Proficient with tools like Google Ads, Facebook Ads Manager, GA4, SEMrush, HubSpot, etc.

Please go through the details above. If interested please share your updated CV mentioning your current CTC (fix + Variable), Notice Period & Expected CTC