Salary offered: 10 - 13 LPA  Paid Media  - Plan, develop, coordinate and timely deliver the digital paid media campaigns module (search, online publishers, mobile sites, ad networks, affiliates, database owners and other digital media) for the channel in meeting the business and marketing targets within the assigned budget.  - Monitor the performance of paid media campaigns, generate and analyse web statistics and prepare evaluation reports with recommendations for improvement.  - Develop the content for the paid media activity (e.g. website content, online banners, search ads, etc.) on website and other online channels by co-ordinating with internal stakeholders.  - Manage the production of digital content including coordinating with external vendors and ensuring all the materials are consistent, the brand guidelines and professional standards.  - Supporting in effective optimizing of the campaign daily keeping the CTR, CPC, CPV, CPL, CPO and COA above the industry standards.  - Working with the creative agency & preparing different creative concept that will help in further improvement of ROI.  - Supporting in analysis of online consumer behavior from various campaigns and optimises the campaigns accordingly.  Owned Media  - Plan, develop, coordinate and timely deliver the digital content: Managing real estate on the website, to ensure higher click rates, more traffic, visibility and higher product uptake  - Communication development for all digital communication on all customer facing portals  - Implement SEO on all customer facing portals, monitor results for higher SERP's and improve traffic to the website  - Analyze consumer behavior from various campaigns and optimize the campaigns accordingly  - Co-ordination with internal depts. for managing content/functionalities  - Co-ordination with digital agencies  Earned Media  - Implement the Social Media Marketing strategy  - Manage the social media marketing/viral initiatives & drive engagement activities  - Manage and drive ORM with the PR team, Customer Service team, online team and social media agency  - Execute blogger activation campaigns based on marketing plans  - Manage the social media agency and social media touch points

Mumbai

Manager/Senior Manager - Digital Marketing - Financial Services Firm 

Job Description for Manager/Senior Manager - Digital Marketing - Financial Services Firm  in Blue Circle HR Services LLP in  Mumbai for (5-10) years of experience. Apply Now!