Manager/Senior Manager - D2C - Ayurvedic Wellness

About Upkarma Ayurveda

Upkarma Ayurveda is a rapidly growing Ayurvedic wellness brand committed to delivering authentic, science-backed herbal and wellness solutions. The company offers a wide range of products across immunity, nutrition, personal care, and lifestyle wellness categories through its D2C platform, marketplaces, and retail channels.

Role Purpose

The D2C Manager / Senior Manager will be responsible for driving revenue growth, customer acquisition, retention, and profitability across Upkarma Ayurveda's owned digital channels. The incumbent will lead end-to-end D2C operations, including website performance, performance marketing, CRM, customer experience, and digital business expansion.

Key Responsibilities

- Own and drive the overall D2C revenue and profitability targets.

- Develop and execute growth strategies to scale online sales through the brand website and mobile platforms.

- Monitor key business metrics such as revenue, traffic, conversion rate, repeat purchase rate, customer acquisition cost (CAC), ROAS, and customer lifetime value (CLTV).

- Lead digital acquisition campaigns across Google, Meta, YouTube, affiliate networks, and influencer channels.

- Manage website performance, user experience, and conversion rate optimization.

- Develop customer lifecycle management programs through Email, SMS, WhatsApp, and marketing automation platforms.

- Collaborate with marketplace teams managing channels such as Amazon, Flipkart, and other online platforms.

- Analyze customer behavior, campaign performance, and website analytics.

- Coordinate with Supply Chain, Product Development, Finance, Customer Service, and Marketing teams.

- Lead and mentor digital marketing, CRM, and D2C operations teams.