Manager/Senior Manager - Brand - FMCG

Designation: Brand Manager / Sr Manager

Experience: 7-15 Years

Qualification: MBA / master's in marketing

Location: Mumbai (Corporate Office)

Should have experience into core Brand Marketing from FMCG Company.

Job Description:

- Contributes to annual brand planning process

- Coordinate cross-functional teams and planning processes, manages timelines, and ensures timely completion of brand/marketing initiatives

- Coordinates the development of strategies and objectives for building and executing year-round brand engagement through partnerships and social media.

- Collaborates with sales team/creative agencies for specific strategies / activations to grow business

- Responsible for ensuring effective implementation of GTM plan in coordination with Trade Marketing and Sales teams.

- Monitors' product catalog compliance and testing reports.

- Coordinate between brand and trade marketing teams to ensure effective implementation of visibility lead trade schemes

- Responsible for executing on-ground marketing initiatives in accordance with the annual marketing calendar in close coordination with sales and trade marketing teams.

- Periodically monitors category trends, competitive product pricing/ brand communication/promo etc.

- Performs other duties as necessary to support the objectives of division and company.