Manager - Search Engine Optimization - SaaS/US Healthcare

SEO, SaaS

Role Overview:

- You will own SEO strategy and execution across content, technical SEO, authority building, AI-search visibility, and conversion-focused organic growth.

- This is not a maintenance role.

- We need someone who can build a category leader in search.

- You'll work directly with growth, content, product marketing, and leadership teams.

What You'll Own:

1. Organic Growth Strategy

- Build SEO roadmap for US healthcare / rehab SaaS market

- Increase qualified organic traffic, demo requests, and pipeline

- Prioritize high-intent commercial keywords

2. Content SEO Engine

- Build and scale content clusters

- Create comparison pages, solution pages, BOFU landing pages

- Refresh old content for rankings + conversions

- Optimize existing blogs

3. Technical SEO

- Crawl/indexation audits

- Site architecture

- Core Web Vitals

- Internal linking systems

- Schema markup

- CMS optimization

4. AI Search / LLM Visibility

- Optimize SPRY for ChatGPT / Perplexity / Gemini style discovery

- Structured content strategy

- Entity authority building

- Citation footprint expansion

5. Authority & Link Building

- Digital PR

- Industry backlinks

- SaaS review platforms

- Healthcare association mentions

- Guest posting

6. Revenue SEO

- Not vanity traffic.

Own metrics like:

- Demo requests from organic

- Trial / booked demos

- Assisted pipeline

- Keyword share vs competitors

What We Need:

Must Have:

- 4+ years SEO experience

- Proven rankings in competitive SaaS / B2B / Healthcare niches

- Strong on-page + technical SEO

- Content strategy ownership experience

- Comfortable with GA4 / GSC / Ahrefs / SEMrush etc.

Strong Plus:

- SaaS experience

- US healthcare marketing experience

- Experience competing against larger incumbents

- AI SEO / GEO / Answer Engine Optimization experience

What Great Looks Like (First 6 Months):

- Double qualified organic traffic

- Rank top 3 for multiple commercial-intent keywords

- Build scalable content moat

- Increase organic demo pipeline materially

- Clear SEO dashboard tied to revenue