Manager - Search Engine Optimization

Responsibilities:

- Be responsible for Strategy Planning & Execution for SEO campaigns, analytics, keyword rankings monitoring, keyword research, site auditing methods and link analysis.

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific.

- Regularly check for crawl errors, canonical issues, bad redirects, duplicate content to let the client know and minimize such technical errors on the client site.

- Understand client goals, create and execute strategies to exceed defined goals.

- Provide strategic insights on the landing page, ad creative etc for multiple clients. Own, manage and grow digital channel strategies for clients.

- Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.

- Build, watch and maintain the digital advertising budget and track success metrics

- Work with leadership to explain and modify strategic plans.

- Understand and stay current on industry trends, competitive landscape, and internal product development efforts.

- Be responsible for Quality and timely deliverables for client requests

Qualification:

- Any Graduate/MBA with minimum of 10 years of work experience in Strategy Planning & Execution for Search Engine Optimization.

- Experience with tools like SEMrush, Arefs, GSC, GA, Screaming Frog (or any similar crawling tool) is a plus.

- Have hands-on knowledge of SEO campaigns & Analytics.

- Have experience in driving organic growth for multiple clients at a time.

- Have strong project management skills including demonstrated ability to think end-to-end, manage long-term projects and manage multiple projects simultaneously.

- Have excellent problem-solving and analytical skills and impeccable business judgment.

- Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.

- Have an appetite for Risk and should be a strong decision maker.