Manager - Search Engine Optimization

Manager - Search Engine Optimization

As SEO Manager your job is to optimize website and APPs visibility and ranking in search engine results to drive organic traffic. You must develop and implement SEO strategies, conduct keyword research, analyze website performance, and collaborate with other teams to ensure SEO practices are integrated into all digital initiatives.

Key Responsibilities:

- Developing and Implementing SEO Strategies: Crafting and executing SEO plans to improve search engine rankings and website visibility.

- Keyword Research and Analysis: Identifying relevant keywords, analyzing search trends, and optimizing website content to align with user search queries.

- Website Audits and Optimization: Conducting regular audits to identify areas for improvement, optimizing on-page elements (metadata, headers, content), and ensuring technical SEO best practices are followed.

- Link Building and Public Relations: Developing and managing link-building strategies to increase domain authority and enhance online reputation.

- Data Analysis and Reporting: Monitoring website performance metrics (organic traffic, keyword rankings, conversion rates), analyzing data, and generating reports to track progress and identify areas for improvement.

- Collaboration and Communication: Working with marketing, content, and development teams to integrate SEO practices and align strategies.

- Staying Up-to-Date: Keeping abreast of the latest SEO trends, algorithms, and best practices.

- Competitor Analysis: Regularly analyzing competitor websites to identify opportunities and stay ahead of the competition.

- Technical SEO Optimization: Collaborating with developers to optimize site speed, schema markup, and other technical aspects of SEO.