Manager - Scheme Marketing - FMCG/Retail

Role Overview:

As a Manager - Scheme Marketing based in Mumbai, you will spearhead the development and execution of strategic marketing initiatives designed to drive product adoption and market penetration. You will act as the bridge between product management, sales, and external channel partners, ensuring that our schemes are not only competitive but also effectively communicated to the target audience. Your day-to-day involves analyzing market trends, conceptualizing high-impact promotional campaigns, and monitoring the ROI of various incentive programs. By aligning marketing efforts with business growth objectives, you will play a pivotal role in expanding our market share and enhancing brand visibility across key segments.

Key Responsibilities:

- Design and implement comprehensive marketing schemes that incentivize channel partners and end-users to accelerate sales velocity and product uptake.

- Collaborate with cross-functional teams, including sales and finance, to ensure that promotional campaigns are financially viable and operationally seamless.

- Analyze consumer behavior and competitor activity to refine marketing strategies, ensuring our offerings remain superior in a dynamic Mumbai market.

- Manage the end-to-end lifecycle of marketing campaigns, from initial conceptualization and creative development to final performance evaluation and reporting.

- Present actionable insights to senior leadership to influence product roadmap decisions and long-term marketing investments.

Required Skillset:

- Demonstrated expertise in formulating and executing marketing strategies that directly correlate with increased revenue and market reach.

- Exceptional analytical capabilities, with the ability to interpret complex data sets to drive evidence-based decision-making.

- Strong interpersonal skills, enabling you to build and maintain productive relationships with diverse stakeholders, including external vendors and internal leadership.

- Proven ability to communicate complex marketing concepts clearly and persuasively, both in written reports and executive presentations.

- A postgraduate degree in Management or Marketing from a premier institute is highly preferred to navigate the strategic demands of this role.

- High level of adaptability to a fast-paced, on-site work environment in Mumbai, with the ability to manage multiple high-priority projects simultaneously.