Role Overview:

We are seeking a high-caliber Sales Manager to spearhead our packed foods division in Nigeria. In this role, you will be the primary architect of our market presence, responsible for driving volume growth and expanding our footprint across the General Trade landscape. You will work closely with regional distributors, retail partners, and internal supply chain teams to ensure seamless product availability and brand visibility. By translating high-level sales strategies into actionable ground-level execution, you will play a pivotal role in capturing market share and establishing our brand as a household name in the competitive Nigerian FMCG sector.

Key Responsibilities:

- Formulate and execute comprehensive sales strategies to achieve monthly and quarterly volume targets across the assigned territory.

- Manage and optimize the distribution network by identifying high-potential partners and ensuring consistent stock replenishment to minimize out-of-stock scenarios.

- Drive General Trade penetration by conducting regular market visits to monitor competitor activity, pricing compliance, and shelf-share performance.

- Collaborate with the marketing team to implement trade promotions and visibility initiatives that directly influence consumer purchasing decisions at the point of sale.

- Analyze sales data and market trends to provide accurate demand forecasting, ensuring the supply chain is aligned with actual market consumption patterns.

- Mentor and lead a team of field sales representatives, setting clear performance benchmarks to foster a culture of accountability and high achievement.

Required Skillset:

- Demonstrated expertise in managing complex distribution networks and navigating the nuances of the General Trade ecosystem within the FMCG industry.

- Proven ability to translate complex sales data into actionable business plans that drive revenue growth and operational efficiency.

- Exceptional interpersonal skills with the ability to negotiate effectively with distributors and build long-term, trust-based relationships with retail stakeholders.

- Strong analytical mindset to track KPIs, manage trade spends, and optimize territory profitability.

- Excellent verbal and written communication skills, essential for leading cross-functional teams and presenting performance reports to senior leadership.

- A Bachelor's degree in Business Administration, Marketing, or a related field, complemented by a proactive approach to working in a fast-paced, on-site environment across Nigeria.