Role: Sales Operations Manager

Reporting to: RSM

Location: Tamil Nadu

Role Overview:

We are seeking a seasoned Sales Operations Manager to spearhead our sales excellence initiatives across the Tamil Nadu region. In this pivotal role, you will act as the bridge between high-level sales strategy and ground-level execution, ensuring our distribution network operates with maximum efficiency. You will work closely with regional sales heads, supply chain teams, and trade marketing departments to translate business objectives into actionable sales plans. By optimizing our General Trade footprint and refining our route-to-market strategies, you will directly influence our market share, revenue growth, and the overall health of our distribution ecosystem in one of our most critical markets.

Key Responsibilities:

- Design and implement robust sales strategies to drive volume growth and market penetration across the General Trade channel in Tamil Nadu.

- Oversee the end-to-end distribution network, ensuring optimal stock availability and service levels to meet the evolving demands of our retail partners.

- Lead the annual and quarterly sales planning process by analyzing regional performance data to set realistic yet ambitious targets for the field force.

- Collaborate with cross-functional stakeholders to streamline trade schemes and promotional activities, ensuring they are executed effectively to maximize return on investment.

- Monitor key performance indicators and sales force productivity metrics to identify bottlenecks and implement corrective measures that enhance operational efficiency.

- Mentor and guide regional sales teams to ensure alignment with organizational goals and foster a culture of data-driven decision-making.

Required Skillset:

- Proven ability to manage complex distribution networks and large-scale General Trade operations within the FMCG sector, demonstrating a deep understanding of regional market dynamics.

- Exceptional analytical prowess to translate raw sales data into strategic insights, coupled with the ability to communicate these findings effectively to senior leadership.

- Strong interpersonal skills to build and maintain relationships with distributors and internal stakeholders, ensuring seamless collaboration across diverse teams.

- Demonstrated capacity to lead change management initiatives and drive process improvements in high-pressure, fast-paced environments.

- A postgraduate degree in Management from a premier institute is highly preferred, providing a strong foundation in business strategy and operations.

- Ability to thrive in an on-site work environment, maintaining a hands-on presence in the field to oversee operations and support regional teams across Tamil Nadu.

- Candidates must possess 9 to 13 years of relevant experience in Sales Operations and Strategy within the FMCG industry.