Manager - Sales - General & Modern Trade - FMCG

Key Responsibilities

- Lead sales execution across GT and MT channels, with priority on B & C class stores,

excluding premium chains

- Be market-facing daily, driving retailer engagement, orders, and product visibility

- Collaborate closely with the distributor to:

a. Strategize territory coverage

b. Track secondary sales

c. Resolve execution challenges

- Map, recruit, and manage retailers within targeted zones

- Ensure product availability, display compliance, and local brand activation

- Capture real-time market feedback and competitor insights

- Provide regular sales analysis and actionable insights to leadership

- Support future expansion into other GCC countries as the business scales

What We Are Looking For?

- 5-8 years of FMCG sales experience, with strong exposure to both GT and MT

- Proven experience driving sales through distributors or distributor-led models

- Deep understanding of B & C class markets

- Entrepreneurial mindset with a bias for action and field execution

- Excellent communication and relationship-building skills

- Ability to work independently with ownership mentality

- Prior experience with category launches is a plus (oral care, wellness, or related FMCG)