Manager - Sales - FMCG

Title: Sales Manager Telangana & Andhra Pradesh (FMCG GT, HORECA & Modern Trade)

Location: Telangana / Andhra Pradesh

Function: Sales

Reporting To: Regional Sales Manager / Head Sales

Job Purpose:

To drive sales growth and market expansion across Telangana and Andhra Pradesh by leading General Trade (GT) operations while developing strong business across HORECA and Modern Trade channels. The role will be responsible for delivering revenue targets, strengthening distribution, and building channel partnerships across the region.

Key Responsibilities:

- Drive primary and secondary sales achievement for Telangana and Andhra Pradesh markets.

- Manage and grow General Trade (GT) business through distributors and field sales execution.

- Develop and expand HORECA (Hotels, Restaurants, Cafes) and Modern Trade (MT) channels to improve market penetration and revenue contribution.

- Identify growth opportunities, execute market development plans, and increase category presence.

- Build and manage distributor relationships, ensuring strong ROI and operational efficiency.

- Lead demand generation, visibility, promotions, and in-market execution initiatives.

- Track sales performance, market share, competition, and channel productivity.

- Collaborate with marketing, supply chain, and finance teams to ensure seamless execution.

- Manage sales forecasting, business planning, and channel profitability.

- Lead, coach, and develop the field sales team.

Desired Candidate Profile:

- Experience: 8-14 years in FMCG sales.

- Strong exposure to General Trade (GT) is mandatory.

- Hands-on experience in HORECA and Modern Trade (MT) channels is essential.

- Must have managed sales operations in Telangana and/or Andhra Pradesh with strong regional market understanding and channel network.

- Experience in distributor management, market expansion, and team handling.

- Strong commercial acumen and execution capability.

Education:

Graduate required; MBA preferred.

Key Skills:

FMCG Sales | General Trade | HORECA | Modern Trade | Distributor Management | Business Development | Channel Sales | Team Management | Telangana Market | Andhra Pradesh Market | Sales Planning | Market Expansion