Experience Level : 5-8 years.

Company Overview :

- Founded over 15 years, we are a trusted messaging leader for businesses around the globe.

- We work with customers from small, mid-size businesses to large global enterprises across industries including contact centers, financial services, higher education, retail, staffing, wellness and more.

- Our commitment to every customer is, "We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition".

Job Overview:

- We're hiring a Sales Development Manager to build and lead our SDR function across both SMS- Magic and Conversive.

- You'll drive outbound pipeline in the US region and support field/event-driven sales.

- Responsibilities include hiring, coaching, and managing SDRs; owning outbound execution; collaborating with sales/marketing to improve funnel conversions; managing inbound SDR activity; supporting event-based meeting bookings; recycling leads; and reporting performance.

Key Responsibilities:

- Team Building & Leadership.

- Hire, onboard, and scale SDR team across both products.

- Develop training programs for outreach, qualification, objection handling.

- Design variable comp plans tied to pipeline/revenue.

- Conduct regular 1:1s, call reviews, coaching sessions.

- Outbound & Inbound Pipeline Generation.

- Own outbound campaigns and top-of-funnel pipeline in the US.

- Drive meeting bookings and pipeline for SMS- Magic & Conversive.

- Support inbound SDR execution for MQLs and form submissions.

- Build re-engagement programs for old CRM leads.

- Sales Support for Events & Field Travel.

- Coordinate with field reps to pre-book meetings for events/travel.

- Work with marketing/sales for event-specific prospect lists and cadences.

- Ensure SDR support for sponsorships, conferences, field campaigns.

Collaboration & Alignment:

- Partner with Marketing on lead quality, targeting, and messaging.

- Work with AEs to define qualification criteria and optimize hand-offs.

- Share SDR insights with Product Marketing and RevOps.

- Reporting & Process Optimization.

- Track SDR KPIs: meetings booked, pipeline sourced, Conversion rates.

- Manage dashboards in Salesforce and HubSpot.

- Continuously refine play books, messaging, workflows.

Key Result Areas (KRAs) & Metrics:

- Meetings Booked: Qualified meetings per SDR/month.

- Pipeline Sourced: Pipeline generated by SDR team.

- Conversion Rates: Outreach- Meeting, MQL- SQL, SQL- Opportunity.

- Ramp & Hiring: Time to hire/ramp new SDRs.

- Recycled Leads: Pipeline contribution from old leads.

- Event Support: Meetings booked around events.

- Compensation-linked KPIs: Pipeline/revenue influence.

Requirements:

Technical / Functional Competencies:

Essential:

- 5-8 years B2B SaaS sales, with 2+ years managing SDR/BDR teams.

- Proven ability to build and scale outbound SDR teams.

- Strong outbound pipeline creation for the US region.

- Experience with Salesforce and HubSpot.

- Skilled with engagement tools (Outreach, Sales loft, Apollo).

- Comfortable managing dashboards, pipeline reports.

- Experience with higher-end SMBs across industries.

- Proficient in messaging frameworks, sequences, objection handling.