Manager - Sales - Building Material

Position: Area Sales Manager

Location: Guwahati

Industry: Building Material, Paints, Power Tools, Machine Tools & Hand Tools

CTC: 15.0 LPA+ benefits

Key Responsibilities:

Sales Execution:

- Lead and manage the complete sales process: territory mapping, key account mapping, and sales call planning.

- Drive revenue through primary (distributors/dealers) and secondary (retail/end-user) channels.

- Focus on increasing both volume and value sales in the assigned territory.

Account Management:

- Identify and grow key accounts.

- Ensure efficient coverage of the market and strong relationships with channel partners and end-users.

- Collections & DSO:

- Take full ownership of payment collections and ensure adherence to DSO (Days Sales Outstanding) targets.

Promotions & Market Initiatives:

- Implement trade promotions, new product introductions, and market penetration strategies as per the company's marketing calendar.

Product Pull Strategy:

- Develop and execute plans to increase product uptake at the end-user level, focusing on contractors, workshops, and other relevant users.

Growth & Profitability:

- Aggressively pursue opportunities to expand market share and grow the territory in terms of both sales volume and profitability.

Customer Base Expansion