Manager - Sales & Marketing - Building Material

Description:

Job Title: Manager Sales & Marketing

Location: Guwahati / North East Region (NER)

Qualification: Graduation / MBA (Marketing preferred)

Experience: 5 to 7 years in Building Materials Industry (AAC Blocks, TMT, Cement, Pipes, Paints, etc.)

Job Purpose: To lead the sales & marketing operations for AAC blocks and related building materials in the North-East Region, drive revenue growth, develop distribution channels, strengthen market presence, and achieve monthly/annual sales targets.

Key Responsibilities:

Sales & Business Development:

- Develop and execute regional sales strategies to achieve monthly, quarterly & annual targets.

- Identify and onboard new dealers, distributors, institutional buyers & project customers.

- Generate leads from contractors, builders, architects, government projects, and infra consultants.

- Conduct regular market visits for customer engagement and competitor tracking.

- Ensure product availability, pricing consistency, and market penetration in assigned territories.

Channel Management:

- Manage and support dealer/distributor network across NER.

- Conduct channel partner meetings, sales schemes, and promotions.

- Monitor stock levels, secondary sales, and distributor performance.

Marketing & Brand Promotion:

- Implement marketing campaigns, product demos, technical presentations, and site visits.

- Build brand visibility through events, trade fairs, influencer meets (architects, engineers).

- Coordinate with the marketing team for promotional materials, digital campaigns, and ATL/BTL activities.

Key Account & Project Sales:

- Develop strong relationships with large contractors, real estate developers, and infrastructure companies.

- Manage end-to-end project sales cycle enquiry, quotation, negotiation, order finalization, and payment follow-ups.

- Track government tenders and institutional requirements for AAC blocks / building materials.

Market Intelligence:

- Monitor competitor activities, pricing trends, new product launches, and market demand.

- Maintain and report monthly MIS, sales forecasts, market share & performance analysis.

Team Coordination & Reporting:

- Coordinate with production, logistics, and finance teams for timely deliveries and customer satisfaction.

- Submit daily/weekly/monthly reports to management.

Skills & Competencies Required:

- Strong knowledge of building material sales (AAC blocks preferred).

- Excellent communication, negotiation & relationship-building skills.

- Proven ability to build dealer networks and drive project sales.

- Target-oriented, self-driven, and willing to travel extensively across NER.

- Good analytical skills with proficiency in MS Office & CRM tools.

Key Performance Indicators (KPIs):

- Achievement of sales targets and revenue growth.

- Expansion of dealer/distributor network.

- Project order conversions and repeat business.

- Market share improvement and brand visibility.

- Timely collections and outstanding control.