Sales Analytics Manager - FMCG Key Responsibilities: Sales Performance Tracking & Reporting (Primary / Secondary / Tertiary in General Trade in Indian Market): - Analyze and harmonize data across DMS, CRM, ERP, and syndicated sources. - Build interactive dashboards (Power BI/Tableau/Excel) to track: - SKU-level, channel-wise, and regional sales performance - Distributor health, product mix, contribution margins - Market share trends and internal vs. external benchmarks - Lead monthly and quarterly reviews with the Sales Head and regional teams. Market & Competitive Intelligence: - Decode off-take, category shifts, and competition using syndicated tools. - Highlight whitespace, under-leveraged channels, and emerging demand pockets. Promo & Trade Scheme Effectiveness: - Assess ROI of trade promotions, discounting, and retail programs. - Recommend sharper targeting and spend optimization strategies. Forecasting & Planning Support: - Partner with Sales & Supply Chain to create robust forecasts using historical data, trend analysis, and business inputs. - Support AOP, quarterly target setting, and territory-level planning. Distributor & Channel Analytics: - Analyze stock rotation, fill rates, and coverage to flag risks and improve distributor productivity. - Deep-dive into channel-specific drivers (GT, MT, E-comm) for tailored action. Strategic Sales Insights: - Package complex data into crisp, actionable insights for Sales, Trade Marketing, and Brand teams. - Influence commercial strategy through storytelling, not just numbers. Tools, Systems & Data Integrity: - Own data accuracy, availability, and standardization across reporting platforms. - Identify tool upgrades and automation opportunities to scale insights delivery. Experience: - 5-8 years in Sales Analytics / Commercial Intelligence in a leading FMCG setup - Deep familiarity with FMCG sales models, channel ecosystems, and market dynamics in India Technical Skills: - Advanced Excel (lookups, pivoting, macros) - Power BI / Tableau - strong dashboarding experience - Syndicated tools - must have worked on market share / offtake - Working knowledge of CRM / ERP (SAP, Salesforce) - SQL - preferred; R / Python - a plus, not mandatory Core Competencies: - Strong analytical and commercial acumen - Ability to distil large datasets into compelling business insights - Excellent presentation and communication skills - High ownership, structured thinking, and comfort with ambiguity - Collaborative, with a solution-first mindset NOTE: MBA is Mandatory.

Gurgaon/Gurugram

Manager - Sales Analytics - FMCG 

Job Description for Manager - Sales Analytics - FMCG  in It's All About People Consulting OPC Pvt Ltd. in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!