Position - Retention Marketing Manager (D2C)

Overall/Total Experience: 3-6 years only

Location: Hyderabad

Working Days: 6 Days Working from office with rotational offs

Notice Period Requirement: 30 Days (Maximum)

Client's Company Size: Startup/Small Enterprise

Role & Responsibilities:

Lifecycle & Retention Marketing:

- Own and scale customer retention & repeat purchase programs.

- Design and execute end-to-end lifecycle journeys across: WhatsApp, Email, SMS.

- Improve key metrics: Repeat purchase rate, Customer LT, Revenue from retention channels.

WhatsApp Marketing (Core Focus):

- Build and manage WhatsApp automation flows: Welcome series, Abandoned browse/cart/checkout, Post-purchase journeys, Reorder & replenishment nudges, Run broadcast campaigns with proper segmentation.

- Optimize copy, timing, frequency & CTA for higher conversions.

CRM, Data & Cohort Analysis:

- Work closely with CRM data to: Segment users based on behavior, purchase frequency & lifecycle stage, Perform cohort analysis to identify drop-offs and opportunities.

- Track and report: Repeat rate, Engagement metrics, Campaign-level revenue contribution.

Candidate Requirements:

- Must have 3+ years of hands-on experience in D2C Retention Marketing, managing customer engagement and repeat purchase strategies for D2C or E-commerce brands.

- Proven experience in designing and executing end-to-end lifecycle journeys across channels like WhatsApp, Email, and SMS, including flows such as welcome series, abandoned cart, post-purchase, and re-engagement campaigns.

- Strong hands-on expertise in WhatsApp Marketing & Automation (core focus), including building chatbot flows, broadcast campaigns, segmentation strategies, and optimizing messaging for higher conversion rates.

- Deep understanding of key retention metrics such as Repeat Purchase Rate, Customer Lifetime Value (LTV), retention revenue, and engagement metrics, with the ability to improve these through structured lifecycle programs.

- Strong experience in CRM data handling, including user segmentation based on behavior, lifecycle stages, and purchase patterns, along with cohort analysis to identify drop-offs and growth opportunities.

- Hands-on experience with lifecycle marketing and automation tools such as Klaviyo (Email & SMS), CleverTap / WebEngage, WhatsApp automation tools, and CRM platforms.

- Proven ability to build, manage, and optimize automated workflows and retention systems that are scalable, conversion-focused, and data-driven.

- Must have prior experience working with D2C / E-commerce / Consumer brands.