Manager - Retention Marketing - D2C

About the Role:

We are hiring a Retention Marketing Manager for a fast-growing D2C brand. This role will be responsible for driving customer lifecycle marketing, improving retention, and maximizing customer lifetime value through data-driven engagement strategies across multiple CRM channels.

Key Responsibilities:

- Lead, plan, and execute the CRM engagement roadmap across channels such as Email, SMS, WhatsApp, Push Notifications, Web Push, and In-App messaging

- Drive initiatives to improve customer lifecycle metrics, including LTV, repeat purchases, frequency, and churn reduction

- Own strategic planning, forecasting, and goal-setting across retention channels

- Analyze campaign performance and customer behavior to generate insights and optimize engagement strategies

- Own dashboards and reporting for all retention metrics and campaign performance

- Leverage automation and AI tools to enhance segmentation, personalization, and communication effectiveness

Requirements:

- 3+ years of experience in retention/CRM or lifecycle marketing

- Strong analytical mindset with experience in data-driven decision-making

- Hands-on experience with tools like CleverTap, MoEngage, WebEngage, or similar platforms

- Proficiency in Excel (pivot tables, data analysis); experience with Tableau or similar tools is a plus

- Strong understanding of customer segmentation, targeting, and personalization strategies

- Prior experience in D2C or e-commerce brands is preferred

Location: Gurugram, India