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Manager - Retail Visibility & Loyalty Program Brand Manager Reporting to Head of Marketing Location: Mumbai MBA from a premium school (2017 to 2020 batch only) Profile: - Develop and improve retail visibility for the company, serving as the custodian for the Loyalty Program. - Create and establish a working mechanism to build strong advocacy from channel partners. - Institutionalize measurement metrics to evaluate the effectiveness of visibility inputs and understand brand uplift scores for retail visibility elements in collaboration with the research and insights team. - Manage vendors and agency partners for Pan-India in-store program and campaign rollout. - Establish a governance model for brand compliance and retail visibility across channel partners. - Drive retail transformation and in-store visibility initiatives. - Manage the influencer loyalty program. - Oversee campaign management on below-the-line (BTL) platforms. - Lead project management, agency management, and stakeholder management. - Implement brand communication strategies and oversee BTL execution. - Monitor and analyze marketing metrics to assess the effectiveness of initiatives. Qualifications: - MBA from premium institutes (2017 to 2020 batch) only apply for the role. - Proven experience in retail visibility management, loyalty program management, and BTL campaign execution. - Strong understanding of marketing metrics and the ability to interpret data to drive insights. - Excellent project management skills with the ability to manage multiple initiatives simultaneously. - Experience in stakeholder management and collaboration with cross-functional teams. - Exceptional communication and interpersonal skills. - Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. - Demonstrated ability to drive results and meet deadlines. - Experience working with agency partners and vendors. - Familiarity with retail industry trends and best practices. - This position offers an exciting opportunity to drive retail visibility initiatives and loyalty programs while collaborating with internal and external stakeholders to achieve business objectives. - If you possess the required qualifications and are passionate about making a significant impact, we encourage you to apply.

Mumbai

Manager - Retail Visibility & Loyalty Program -  FMCG/FMCD - IIM/ISB/MDI/FMS 

Job Description for Manager - Retail Visibility & Loyalty Program -  FMCG/FMCD - IIM/ISB/MDI/FMS  in ABC Consultants in  Mumbai for (3-6) years of experience. Apply Now!

Manager - Retail Visibility & Loyalty Program -  FMCG/FMCD - IIM/ISB/MDI/FMS  | iimjobs.com