Role Overview

The Retail Business Development Manager will be responsible for driving EBO & Franchise (COCO + FOFO) expansion for Enamor. The role focuses on annual business planning, retail expansion strategy, franchise development, and performance oversight, ensuring sustainable topline growth and profitability across the retail network.

Key Responsibilities

Business Planning & Channel Growth:

- Build and deliver the annual business plan for the EBO channel, covering both topline and bottom-line objectives.

- Drive channel productivity, store-level profitability, and ROI optimization.

- Track performance against business targets and expansion milestones.

Retail Expansion (EBO & Franchise):

- Drive new store expansion across targeted malls, high streets, and cities under COCO and FOFO models.

- Develop and scale franchise partners across states, with a strong focus on FOFO-led priority expansion.

- Conduct location feasibility studies, catchment analysis, and revenue assessments for new EBOs.

- Ensure on-time new store openings through coordination with landlords, malls, and internal stakeholders.

- Negotiate lease rentals, franchise commercials, and escalation terms in line with brand profitability benchmarks.

Store Performance & Governance

- Review EBO and franchise store performance against sales, productivity, and profitability KPIs.

- Identify underperforming stores and work with stakeholders on corrective action plans.

- Ensure adherence to brand standards, commercial norms, and franchise agreements.

Vendor Payments & Commercial Compliance

- Oversee timely processing and closure of vendor payments related to store setup, maintenance, and ongoing retail operations.

- Coordinate with Accounts and Finance teams to ensure accurate invoicing, approvals, and on-time disbursements.

- Monitor vendor contracts, commercials, and payment schedules to ensure compliance with agreed terms.

- Address vendor escalations and ensure smooth vendor relationships across the EBO network.

Customer Experience & Brand Excellence:

Partner with Marketing and Product teams to enhance:

- Visual merchandising standards

- In-store shopping experience

- Store throughput and conversion

- Ensure consistent brand execution across all Enamor Exclusive Brand Outlets.

Key Skills & Competencies

- Retail expansion and franchise development expertise

- Strong negotiation and commercial acumen

- Financial discipline and vendor management skills

- Analytical and ROI-driven mindset

- Excellent stakeholder management