Manager - Research & Development/New Product Development

R&D and NPD Manager

Reporting to: GM Plant Operations

Location: Gorakhpur

Job description:

- Product extension/new product planning, development & launch

- To understand the customer insight for the product, branding, marketing mix, etc.

- Analysis of data.

- Select/Identify new vendors, manufacturer and concepts for new products or product improvement.

- Plan & coordinate all aspects of R & D proposals. Closely work with R&D & cross functional teams to ideate, adapt & develop new products from conceptualization, consumer research, creating launch plan and eventually the launch.

- Competition Tracking, Updates and Analysis with Direct competitors with respect to product pricing, Packaging, new launch, catalogue and their strategies.

- Articulating brand and product positioning for different customer segments and implementing and executing the positioning proposition

- To track brand health, understand major brand/category issues and determine timely market intervention

- Evaluation of new product ideas, audit of findings, providing strategic inputs, negotiating formulation and attribute changes within the COGS parameters through the entire process of New Product Development.

- Work closely with advertising agencies related to development of product labels, brochures etc.

- Make product presentations and impart product trainings.

- Manage multiple product development projects simultaneously, ensuring timelines, budgets, and deliverables are met.

- Coordinate with cross-functional teams, including packaging, manufacturing, and regulatory affairs.

- Partner with raw material suppliers, contract manufacturers, and external labs to source ingredients, troubleshoot formulation challenges, and support production scale-up.

- Work closely with marketing and sales teams to provide technical insights, product claims, and training materials for successful product launches

- Sustainability Focus: Incorporate sustainable practices and ingredients into product development, aligning with company goals and consumer demand for eco-friendly solutions.