Manager - Regional Customer Marketing - North Region

Description:

Profile: Regional Customer Marketing Manager - North Region

Industry: FMCG / OTC

Post MBA: 7 Years of Exp required

Education: MBA (Mandatory)

Key Responsibility:

- To ensure AOP for region across channels is achieved by identifying, planning, executing and monitoring various brand X SKUs X Channel X State level BTL activations to drive offtake @ POS

- To identify, design and execute strategies to achieve regional targets for

- Top line (existing portfolio and NPDs)

- Direct coverage

- Indirect coverage

- Gather, evaluate, and share insights from Market to help customer marketing

- Improve Existing brands / SKUs

- Deliver better NPDs plans: Detailed competition benchmarking (brands, MRP, PTR, PTS, schemes, incentives, etc).

- To ensure smooth execution of BTL activation (brand as well as channel forward) and settlement activities including gift articles

- Work closely with regional sales team to plan and execute various BTL plans to deliver regional AOP

- Ensure detailed sales plan forecast is prepared and shared on timely manner

Desired skills sets:

- 7 to 10 years work experience (post qualification) in FMCG/ OTC manufacturing setup of reputed firm

- Experience of Sales in the designated region is preferred

- Strong interpersonal and communication skills

- Business acumen across channels

- Ownership and skill to work in conflict

- Knowledge of vendor base across channels in the region