Manager - Qualitative Research Key Responsibilities: - Collaborate with internal stakeholders on topics and filters to define objectives and set deliverables - Pull and interpret data from sources available for new show launches, on-going tracks, marketing campaigns etc - To commission and undertake qualitative research assignments for new and ongoing shows & campaigns - To understand the consumer- his/ her behaviour, desires, pains and aspirations from all possible sources, including field research; generating insights and applying them to shows to create higher stickiness and most loved characters - Mining insights & mapping trends in consumer attitudes, preferences, lifestyles, and behaviour that will help sharpen the team's consumer understanding - Analysing consumer feedback, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams - Use insights from consumer feedback to actively provide stimulus or thought starters to the internal teams - To work on projects and problem statements that can potentially impact storytelling. Performance Measures: - Identification of rising consumer trends & changes in societal fabric - Number of sharp and actionable insights that were provided to business that aided strategic decisions - Number of projects worked on and its long/ short term impact - Number of innovative research techniques employed.

Kolkata

Manager - Qualitative Research - Media 

Job Description for Manager - Qualitative Research - Media  in Htree HR Consultants Pvt Ltd in  Kolkata for (7-14) years of experience. Apply Now!